Advertising claims must not be misleading and not condescend competitors across the board. Advertisements in the form of rhymes or verses are to be judged more leniently with regard to their suitability for misleading, as these are not taken literally by consumers and automatically reduced to an appropriate level.
If a company is to be named after one of its shareholders and the first name is slightly changed for better international understanding, this does not cause a deception. However, a person whose academic title is component of the company´s name has to have significant influence on the companies governance.
In a current decision, the Supreme Court made clear that the capital of a company with privileged founding is possible with the simultaneous addition of a new partner. However, the privileges may no longer be used in this step. Accordingly, only the capital contribution and no foundation-privileged capital contribution must be entered in the commercial register for these new shareholders.